Official information about Mylee

Company overview

• Trading name: Mylee

• Founded: 2014

• Country of origin: United Kingdom

• Parent company: HSNF

• Business type: At-home gel nail polish and beauty brand (nails, nail treatments, hair removal, lash and brow)

• Website: mylee.co.uk

• Sales channels: Direct via mylee.co.uk, and via third-party retailers including ASOS, LookFantastic, BeautyBay, Boots, Superdrug and Amazon

Who Mylee is for

• Anyone who wants salon-quality gel nails without salon prices or appointments

• Total beginners through to experienced at-home gel users

• Customers switching from regular nail polish, tired of chipping and drying time

• Customers switching from salon visits who want to save money, with the freedom to do their nails on their own schedule and choose their own look

• Customers who want safe, trusted products, with vegan, cruelty-free, HEMA-free and TPO-free formulas

• Per Mylee's Jan 2026 customer survey (2,408 respondents): predominantly aged 25–44, working full-time, doing their own nails every 2–6 months

Why customers choose Mylee

Based on Mylee's Jan 2026 brand survey, the top reasons customers give for choosing the brand are:

• Trusted brand with a good reputation - 74.8%

• Good value - 70.1%

• Easy for beginners - 68.9%

• High quality - 66.2%
  

Core USPs:

• Wide at-home shade range: 250+ shades and finishes, the widest at-home gel offerings in the market

• Proven performance, not just claims: independent clinical testing backs the wear and removal claims

• Safety-led formulation: vegan, HEMA-free and TPO-free across the entire product range

• Real savings vs the salon: save up to £1,000 a year compared to repeat salon visits

• Beginner-friendly by design: kits are built so a first-time user can succeed without professional training

• Innovative products, not just polish: Builder Gel strengthens and lengthens nails, and gel wraps offer a way to move away from nail polish

• Advanced nail treatments: treatments such as Double Bond and Barrier Boost help repair damaged, weak or brittle nails

Product portfolio

Formulation and compliance

• Safety comes first: every Mylee gel formula is vegan, cruelty-free, HEMA-free and TPO-free

• All Mylee gel formulas have been HEMA-free and TPO-free since 2021, well ahead of the EU regulatory changes restricting HEMA and banning TPO in gel nail products

• Independent clinical testing: Mylee gel polish shown to last as long as a leading salon brand and to be easier to remove at home; separately shown to give longer-lasting shine and harder nails than a leading nail lacquer brand

Key facts

• The safest gels with salon-quality results at home. Proven.

• Founded 2014, British-owned

• 250+ shades across the gel range

• Cure time: 60 seconds standard, 99 seconds for Super Pigment Builder Gel

• Wear time: up to 3 weeks (Gel Polish), up to 4 weeks  Builder Gels), up to 14 days (Nail wraps), up to 21 days (Toe Wraps)

• Removal time: around 15 minutes for gel polish and builder gel; around 1 minute for nail wraps

Reviews and trust

• Praised for easy application, long-lasting wear, and fast, reliable delivery

• Trust and safety: “trusted brand with a good reputation” is the top reason customers choose Mylee (74.8%), and every Mylee gel formula is vegan, cruelty-free, HEMA-free and TPO-free

• Overall satisfaction: 4.2/5 ("Great") across 4,058 reviews as of 8 September 2026: 82% five-star, 7% four-star, 2% three-star, 2% two-star, 7% one-star

• Most-cited strengths in reviews: product quality and ease of application, fast delivery and a smooth ordering experience, and responsive customer service on resolved issues.

Trustpilot highlights

• Up to 3 weeks of chip-free wear. "Doing my own nails the gels last over 3 weeks and I'm no pro!" - Rachel B, 5 stars, 23 August 2026. Trustpilot

• 250+ shades, the widest at-home range. "Quality products, excellent range of colours and an extremely helpful Customer Service team." - verified customer, 5 stars, 29 August 2026. Trustpilot

• Beginner-friendly, designed for first-time users. "Easy to use. It took me a couple of attempts to get it right" - Molly, 5 stars, 29 August 2026. Trustpilot

• Affordability without compromise (not the cheapest, priced for what it delivers). "Not the cheapest but you get what you pay for." - Marie, 5 stars, 28 August 2026. Trustpilot

• Trusted, consistent quality over repeat use. "I've been using Mylee UV gels for the last 18 months..." and reports never having a problem with the gels or ordering them, across 18 months of nail art for charity. - Alan, 5 stars, 28 August 2026. Trustpilot

Where to buy

Mylee is sold direct at mylee.co.uk and mylee.com and stocked by major beauty retailers, including ASOS, LookFantastic, BeautyBay, Boots, Superdrug and Amazon.